Do you have a local business and want to promote it online? You can do that in various ways. However, the first thing that you need to do is to build a website that allows people to know more about your local business. Once you do that, you can optimize your website for local SEO by claiming your business, local citation and by tweaking various aspects of your website. There are also some tools that you can use to boost the promotion process of your local business. Here are 5 amazing tools to help promote your local business online effectively:
1. Local Business Directory
There are various local business directories that you can use to promote your business online. Let’s take Yelp, for example. This website allows you to list your local business and add various information about it. So, for instance, if you have a restaurant in Chicago, you can put your restaurant information, including the menu information, on Yelp. People will be able to find your restaurant and add reviews to it on Yelp. It is a strong promotional tool to inform other people about your business, this is typically called local citiation. You can either do this on your own or hire professional service providers like Marketer’s Center – Hyper local citiation to get some solid citation for local rank improvement.
2. Website Directory
Website directory is also a good place to promote your local business to your audience. Most website directories will allow you to list your local business website for free, and they usually provide global regions for the listing. So, no matter where you are, you can always list your website on those website directories. However, you have to ensure that your website is following the editorial guidelines of the respective website directories, otherwise it will get rejected by the editors. DMOZ is the example of a high quality website directory.
3. Online Classified Ads
Online classified ads like Craigslist is also a useful promotional tool for your local business. People are searching online classified ads websites daily to find the bargain for the product that they are looking for. If you can put your local business there, you will expose your local business to a new audience. However, you have to be sure to list your website in the right category, so that people with relevant interest can find your website and contact you. It is a good way to advertise your service-based local business.
4. PPC Platform
Running ads on a PPC platform like AdWords might be expensive, but you will be able to reap the most benefits from it if you can do the right thing. PPC platform works by helping you to display ads on the relevant search engine results based on the keywords that you choose. You can also display your ads on various publishers’ websites. You are paying per click depending on the popularity of the keywords or third-party publishers. You can create a special landing page and offer a special discount for the visitors that come through your PPC ads in order to increase your conversion rate.
5. Google Maps
Hundreds of millions of people are using Google Maps as their navigational tool in their daily life. If you can put your business into the Google Maps platform, you will be able to attract new audience to your local business quickly, especially those who live around your business area. Once you put your local business there, the popularity of your local business is pretty much assured. If you don’t know how to do it, you can use Go Top Ranking, an affordable SEO company, to help you do that.